As you can imagine, review marketing can be very impactful on the growth of a business, especially since many businesses live and die by referrals. Think about how many times you might have looked for online reviews before making a purchase decision. If you saw poor reviews, you would take that particular vendor out of consideration and conversely, a track record of 4 and 5-star reviews might sway your decision to work with a vendor that you initially didn’t think you wanted to purchase from.
However, reviews don’t just happen on their own. Many business owners assume that reviews will begin to accrue by themselves as a result of doing good business. Although that is possible, the reality is that consumers typically only go out of their way to post about their negative experiences. Even if customers make an effort to share their positive experiences on a public forum, it still doesn’t hold a candle to businesses that have larger review sample sizes, which is why the review marketing process is something that should be optimized for your business.