Why Positive Online Reviews Matter for Your Business

Positive online reviews help captivate the attention and interest of customers. Similarly, online reviews can effectively establish trust and confidence when consumers either search for your business specifically or search for a general product or service your business offers. Studies show that if a customer trusts your business’s online reviews, they’re likely to spend 31% more than companies with lower reviews. Simply put, favorable online reviews can significantly and positively affect your customers’ purchasing behavior.